As we all know, Instagram has become a popular platform for big and online businesses. If you scroll through your Instagram feed, you will find a lot more than personal pictures like food photos, strategies, marketing ideas, and business content. Instagram can help the small business to succeed with proper use and strategy. The big companies dominate the space for small businesses because they are already built, and it’s easy for small businesses to attract followers. Instagram is a window for opportunities for small businesses if they use it in the right way. Here are a few tips for how to use Instagram for small businesses:
1. Start in the right direction:
Make your Instagram account attractive and marketing kind for people to get attracted to it. It’s not difficult to find ideal and genuine customers on Instagram if you use it in the right way. Connect to the other social media accounts if you want the word to spread and attract more customers. You can also organically promote the page to attract more customers. The other easy way for people to access your website through your Instagram page is by seeing the URL of your site in the bio section.
2. Use the Instagram business tools:
There is an option to switch your account to a business account on Instagram and use the fantastic tools that Instagram offers for the business accounts. There are ways to see how much the customers are engaging and which posts are getting more likes. You can track all your data for customer analysis through the tools.
3. Proper use of hashtags:
Hashtags are the most convenient way of compiling all the information in the caption of the picture that you are posting. One more advantage of putting hashtags is that it becomes easy for customers to search your post through the hashtag because that becomes the keyword for the picture. For example, if you search something like #marketing, then all the posts related to marketing and containing the hashtag will show up in the search results. It is imperative to use the right hashtags because random hashtags won’t help you much in this case. A lot of businesses make the mistake of using random hashtags, but that will not help them because customers don’t search by those hashtags. So, it is essential to use hashtags that are relatable to the business and have some sense.
4. Make use of the Instagram stories:
Instagram can offer a lot to you with the stories, and you can be as creative as you want. These stories help you with putting a lot of pictures and videos together, which disappear after 24 hours. There are a lot of advantages of using stories, but it should be followed with some strategy for small businesses. You have got to go all-in with the stories because customers love to see them, and it should be worth it. The Instagram stories option carries a lot of potential for the growth of businesses if used in the right ways.
5. Invest in Instagram Ads:
Instagram Ads are beneficial and promote the brand, which further helps in attracting more and more followers. Small businesses always face one obstacle that is investing in Ads because they don’t have a big budget, and it can become a hurdle for them to invest the money in Ads, but with Instagram, it is different because Instagram lets you grab the opportunity of posting Ads at a very affordable price.
6. Marketing through influencers:
Influencer marketing is one of the best ways to build the page and attract more customers. If you are starting to build your Instagram page, then influencer marketing will help you to get more followers quickly. It is beneficial because, through influencers, you can attract the followers and get exposed to the audience that the influencers have on their page. Earlier, only celebrities or sports influencers used to do influencer marketing, but now there are plenty of bloggers with a lot of followers who can help small businesses to promote their page. Small companies can easily afford influencer marketing and also bring up the potential of their brand through this. You can make a list of all the influencers who do work related to your industry, and you can also go through their page to see the number of audiences they have, then you can connect with them for marketing purposes. You can discuss with the influencer about your marketing idea, and then together you can come up with the best possible way to promote your page.
7. Make more videos for your page:
It is vital to fill your page with more engaging posts so that the customers enjoy it. The photos do help in engaging the followers, but videos will bring a rise in the number of followers because it is more engaging. The videos should be creative, more informative, and precise. You don’t need to have a whole studio of production because you can easily shoot Instagram videos with your phone; it is just important to have the proper lighting so that the video is clear. It is one of the best strategies to make your page attract more and more followers.
8. Host games and contest on your page:
We cannot deny the fact that people love winning free things by playing small contests. There are various contests and competitions that you can host on your Instagram page, which will help you in attracting more ideal customers, and it will also give up a rise to the number of followers on your page. All you need to do is select an appropriate theme for the contest then create an attractive hashtag for the contest. Then you can ask the followers to tag a friend so that the word about the contest spreads more, or you can also collaborate with an influencer for promotion. It is vital to start promoting the contest a week before it is about, to begin with, all the details about how it is supposed to happen. It will help in getting more engaging followers for your business on Instagram.